Design Review : Designer Aileen by Taina

     

    

    Aileen Herrera Ojeda is a graphic designer with a heavy influence in the 80s art style and color themes, a reflection in her work. She focuses on Photoshop, InDesign, and Illustration softwares for her designs. For her BFA, Aileen wants to focus on snail mail, another funny way of saying mail, a company sending people different types of art every month with fun unique themes. Aileen's career goals involve working in media such as entertainment, music, TV, movies. However, her main goal is to do graphic designs in historical movies. 

    In the first video, that was created for a final project, she designed an editorial inspired by music from the 1960s-80s. The music itself became her main source of inspiration, pushing her to learn more about the artists and design sytyles from each decade. Aileen enjoys experimenting with color, resulting in a composition filled with bold colors and imagery that reflects those time periods. Each section focuses on a specific deacde, using her information of music styles and culture during that time. She is most proud of the final printed piece, costing about $60 to make ad is roughly the length of the arm. The project was created using Canva for the videos, as well as Photoshop, Illustrator, and InDesign for the designs. Aileen confesses that writing and research were the most challenging parts of the process, especially while managing time for deadlines. By the end of her project, she had a clearer understanding of her style and goals. 

    For the second video, it involves a final assignment in silkscreen featuring a booklet about a show called "Stranger Things". The show itself impacted her a lot and is a great inspiration for most of her artworks. The reasoning on why she admires the show, was due to the fun imagery and scenes. Aileen encountered many obstacles, causing to be very time consuming due to the process of being able to print it. Unfortunately, due to the strict deadlines, she was never able to finish it. She connects silkscreen printing to graphic design because of the flexibility and the different types of layouts it allows. She would love to return to silkscreen printing, with the possibility of including it in her BFA work. Since "Stranger Things" was set in the 1980s, she felt silkscreen printing working well with the decade's gritty and textured aesthetic.